Saturday, March 21, 2009

Western Interiors....what will happen? And the talents of Mr. Dan Marty

Photo by David Duncan Livingston

I recently received my latest Western Interiors magazine...and it is yet again a great issue. I also received some news that will no doubt have an impact on one of my favorite publications:

NEW YORK, NY (March 18, 2009) -- Sandow Media, publisher of high-end consumer magazines NewBeauty, LUXE, InSync and Worth, has acquired Western Interiors &Design, a leading national design and architecture magazine, as a key component of its continued expansion strategy.....

.......An additional key driver for this acquisition is the opportunity to combine the highly proprietary controlled circulation of LUXE with the ABC-audited 275,000 paid and verified circulation of Western Interiors. According to the June 2008 MMR Subscriber Study, the Western Interiors subscriber has an average household income (HHI) of$329,000 and an average net worth of $2.8 million dollars. Almost 60 percent of the subscribers have a second home and 33 percent are design professionals. Western Interiors is also prototyped in MMR and ranks in the top ten of all consumer magazines in median HHI.

"With Sandow Media as our new parent company, we will no doubt have a superior ability to better serve our advertising partners as well as our readers. Our combined strengths will greatly increase our impact in the luxury shelter market and leverage the vital industry relationships we have established over the past seven years at Western Interiors & Design," said Publisher Jennifer Matthews......

I truly hope so. This kind of news is always a little nerve wracking given the recent demise of so many of our favorite publications. I look forward to the continued success and fantastic quality of Western Interiors!

LUXE is a high-end residential design and architecture magazine built around the philosophy that each geographic region of the country has its own unique design style and culture. In creating a national publication that focuses its editorial content and industry partnerships on a region-by-region basis, LUXE has built a powerful resource for the design trade as well as affluent homeowners. With a distribution of over 400,000 copies quarterly, LUXE reaches deep into key markets nationwide and has established itself as the largest and fastest growing network of high-end luxury home magazines.This unique approach to building a national shelter brand has proven extraordinarily successful; ad pages have grown from 240 in 2005 to more than 5,700 in 2008.

I hope that with their growth in ad pages, LUXE can be a strong parent to Western Interiors . I am crossing my fingers that this will be the start of great things for the magazine.

In the latest issue, I could not take my eyes off of the beautifully layered cosmopolitan apartment of Designer and showroom owner Dan Marty.

Living Room, Western Interiors, April/May 09, Photo by Tim Street-Porter
Mr. Marty describes his style as a British Colonial feel with a mix of French Indochine. "The antiques I buy tend to be on a casual level versus fine museum quality pieces. It's a beautiful and elegant furniture, but also has a laid-back attitude."

Dining Room, Western Interiors April/May 09, Photo by Tim Street Porter

Dan Marty's use of color and texture along with his many wonderful collections acquired during his many travels to Europe (at least five times a year) make for a truly inspiring and beautifully personal space.

Master Bedroom, Western Interiors April/May 09, Photo by Tim Street-Porter

In this photo, he has combined an antique French mirror, a chinoiserie box, African beads and an antique apothecary jar on an antique sea-grass and bamboo dresser. A master at work here!

The Study, Photo by Tim Street-Porter

The apartment is located in the Los Angeles landmark Villa d'Este built in the 1920's in the Italian Renaissance style. Certainly the perfect backdrop for Mr. Marty's aesthetic. The study is seems the perfect combination of European panache and California laid-back style. The perfect retreat.

Master Bedroom, Photo by Tim Street-Porter

The aesthetic of this Master Bedroom takes one away to another country. It would seem one would feel on vacation in Spain or Italy. "Sweet dream" is an understatement.

Here is just a tease of the talent to be found on Dan Marty's website:

To see more of the amazing images of Dan Marty's work, please visit his Pacific Design Center Showroom website here.

Western Interiors, I wish you the best and I truly hope to hear that satisfying "thunk" as your magazine hits the floor just inside my front door for many years to come.

12 comments:

Leslie Rowlands said...

like the blog!
I just found on the web...
look forward to reading more.
Like the UJ chair!
l
Lamaisonfou blog

Rita Finn said...

Can I just move right in to the bedroom with the exposed beams. How striking! Keep the inspiration coming!

Meade Design Group said...

As always, another great entry!

Karena said...

Beautiful! I am not crazy about those huge tortoiseshells though. Another georgeous lantern, would love to find a source for reasonably priced designer ones. Katie I love your posts. Visit me for my latest painting giveaway!

Karena said...

Ps Love your new Interior Design site!

Linda at Lime in the Coconut! said...

Hope it has a nice long history too! Lovw the images you posted for us!

Hill Country House Girl said...

Oh what a great, informative post! I hope Western Interiors does not change-it is one of my absolute favorites. I LOVED Dan Marty's apartment, too. I am such a collector and am sometimes intimidated by the sleek, minimal houses we see so much of.....so I always love these places with such layers of color, texture and personality. Thanks for a great post!

Lucinda said...

I don't read Western Interiors but I can tell you one thing about Luxe, it is highly driven by advertisements and although of great quality with thick shiny pages, a lot of them are filled with real estate. They solicit my office often, asking us to submit images for free so they can do stories on our houses. I know some firms do that but we don't as our photographers like to get paid for what they do for a living and it's not a good business tactic from my point of view. I hope your mag withstands the transition!

Pamela Terry and Edward said...

The demise of so many design magazines has been unsettling to say the least. I do hope this one continues to thrive.

And loved the photos of Mr. Marty's work. British Colonial style...ahhh!

Hudson Goods said...

nice blog and photos, really go for the western look!

Style Court said...

Katie, I love Dan's style too! Congrats on your launch.
Happy weekend.
Courtney

Blair said...

I just picked up this issue of Western Interiors and i think it is one of the best ones I have read!