Tuesday, September 20, 2011

Set Staging for Lumens Elle Decor Ad


As a designer, there is nothing more fun, and thrilling, than to put all of the finishing touches together in a room for its grand debut for a client. You work for months, sometimes years for a large project to be completed. Oftentimes, a project may never get to that final stage where art and accessories are all in place.

So....I feel very lucky to be able to be able to work with Lumens Light and Living where I get to design and stage the sets for their print ads which have been appearing in Elle Decor and Dwell magazines for about a year now. Talk a bout instant gratification! I get to choose from all of the products that Lumens offers through their online shop, including designer brands like Missoni, Tom Dixon, Dwell Studios, Jonathan Adler, Ralph Lauren, Artek, Kartell, Blu Dot and Moooi. That just names a few of the furnishings vendors (who also provide amazing lighting design as well!). Don't get me started on the Lighting vendors! Better that you hop on over to their website for the full list. 

After the design is finalized on paper, the items for the shoot are pulled together and we shoot a few weeks later. Then it appears in print about a month after that! While a timeline like this can have it challenges, it is so much fun to see results this quickly! It is just one more reason I anxiously wait for the thud of Elle Decor or Dwell as they drop through my mail slot each month. 

In this latest ad placed in Elle Decor, the focus was on a new light fixture by Kichler. I pulled together elements to create a vignette that is somewhat industrial casual, and a little bit Shaker in feeling. I pulled the Tom Dixon Screw Table with a white marble top and caste metal base. I love that the top can be raised or lowered by screwing the table to up or down. Next, I chose the Mademoiselle Lounge Chair by Artek. Designed by Ilmari Tapivaara in 1956, this chair still looks modern and fresh.... a sign of a true classic. To accessorize, I picked the Eames House Bird by Vitra. No one knows the exact origin, but this black bird is in many Eames house photos. Alessi's La Stanza Dello Scirocco Cachepot by Italian designer Mario Trimarchi is perfect for holding orchids. Raw pine paneling and simple linen curtains create the perfect backdrop.



To get the scoop on each item, you can scan the lamp at the bottom right corner of the Lumens Light and Living ad with your smart phone, or hop on over HERE.

Happy Shopping!

10 comments:

Fabiana ~ Ciao! Newport Beach said...

Katie, the ad looks great~! I love the screw top table.

ciao

Style Court said...

Well done, Katie! You definitely nailed the industrial/casual-meets-Shaker feel.

Splendid Sass said...

Fabulous job, Katie! Love the light!
Teresa
xoxo

ArchitectDesign™ said...

such a fun side gig for you! This one looks great!

Sarah at Finishing Touch Interiors said...

It looks fantastic what a great image

Diane Dorrans Saeks said...

KATIE-


Fabulous!
Bravo for chic and clever decor.
Love it,
DIANE
www.thestylesaloniste.com/

serena said...

This is my favorite Katie. Great job! It would fun to see all the looks you've done in one post.

Alcira Molina-Ali said...

Get out!
I literally stopped and stared and daydreamed a bit and escaped somewhere good in my head to have coffee when I came across this latest Lumens ad.
Now that I know that you are the brains behind it, I'm of course not surprised but yes, impressed as all get out.
What a fantastic gig and what a great job you are doing.
Lumens is lucky and you have graced us...again ;)
Cheers, Alcira

nerochronicles.com

mary said...

This set would definitely motivate me to buy everything!!
Mary

katiedid said...

Thanks all! It is definitely a fun gig! The team at Lumens is fantastic and a pleasure to work with. And their "stuff" is a blast to use in creating the vignettes.

Serena....great idea! I have two recent ads that have yet to go to print. When they come out I will do a "collective"!